I am not sure if you know the story of how At Home Caregivers began, but it started exactly 14 years ago today. It was a Tuesday, I was in New York City on East 61st street eating breakfast with a winery owner.
Since 1983, the year I moved to San Francisco, I worked in various sales, marketing and management roles in the California Wine Industry. At the start of the new Millenium, I founded my first business – Bear Flag Marketing a national wine marketing company. I was in New York for the first stop of a 2 week fall/holiday sales and marketing trip.
We watched, in amazement and horror, live on CNN, as planes flew into the World Trade Center. We listened to a crescendo of sirens, ambulances and firetrucks scream downtown. The noise was overwhelming, even for busy Manhattan.
I was planning to rent a car and drive to southern NJ for a trade show that morning. At the Avis car rental I heard on the radio that a plane had crashed in Pennsylvania, near southern NJ. I trudged back to the brownstone thinking that the USA was under some kind of attack, and it would be best to stay put as Manhattan had already been hit, but events were still unfolding elsewhere.
I changed into casual clothes and proceeded downtown towards the World Trade Center. The sights and sounds and smells of that day were horrific watching working folks walk miles to get out of Manhattan over the Queensborough Bridge, the dusted over clothes and faces of people who were close to the Towers when they collapsed, the smell of a burned out house was thick in the air.
At Belleview Hospital, where I stopped to donate blood, for the first time, NO ONE was in the emergency room there was no one to treat there were no survivors. I retreated uptown to Central Park where I sat safely on a bench and thought about the future. I knew that this day was going to change the world, a feeling of dread surrounded those changes.
At the same time things were changing in my life; I had turned 40, was getting divorced, father to 3 small children with a new business to operate. On this day 14 years ago I made a decision: I was not going to peddle wine for the rest of my life; I did not want to live half of each year away from my kids, on potentially weaponized airplanes, serving ego-maniacal winery owners. I decided that day to search for an opportunity to serve others, someone other than the avaricious winery owner.
It took three years to figure out that Home Care would be the vehicle through which I could be of service to not only our Clients who are aging, but the Caregivers who serve them. What a great gift from a tragic day
- Posted by admin
- On September 14, 2015
- 0 Comments